Uncategorized

72 Best Marketing Strategies and Advertising | Ads 41 thru 50

Best Marketing Strategies and Advertising # 41

Best Marketing Strategies You can’t see the sign on here, but it says something like “Car accidents kill 600 people a year, smoking kills 6000. Quit smoking to keep it from killing you.”

Best Marketing Strategies and Advertising # 42

Best Marketing Strategies Obesity finds it hardest to catch up with those who are running. Some obesity awareness advertisement but the government or something.

Best Marketing Strategies and Advertising # 43

Best Marketing Strategies Red Cross bottle with words, “Try living on this for three days.”

Best Marketing Strategies and Advertising # 44

Best Marketing Strategies Reserved for drunk drivers advertisement.

Best Marketing Strategies and Advertising # 45

Best Marketing Strategies Samsung: Express your musical side.

Best Marketing Strategies and Advertising # 46

Best Marketing Strategies Some playstation advertisement that I don’t really get, but it was kinda cool and catchy, so I included it in my list. That and 72 ads take awhile to find.
Best Marketing Strategies and Advertising # 47

Best Marketing Strategies Another weird Playstation advertisement. Look closely and notice the clown face. Not sure what the point of it is since I’m not a gamer.

Best Marketing Strategies and Advertising # 48

Best Marketing Strategies You probably can’t see this, but in the last circle it says “Made in China,” on the flag. This is an advertisement for Orion Telescopes. Pretty cool.
Best Marketing Strategies and Advertising # 49

Best Marketing Strategies Advertisement by the People In Need organization. Gets the point across that people can easily live off of what we waste money on.
Best Marketing Strategies and Advertising # 50

Best Marketing Strategies Nike ad ofcourse! Simple but effective.

Best Marketing Strategies These photos are of bags advertising for some kind of stuff that helps you stop biting your nails. It’s a very creative and effective idea to get people’s attention. I think I’ll go buy some:)

72 Creative Advertising and Marketing Ideas, See the Rest

Additional Ads Not Part of this Archive

Print Ad Archive : Ads 73 thru 79
12 Old Advertisements and Vintage Ads for Coke
Target Weekly Ad and/or Other Target Ads

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing


Nonverbal Communications – Body Motion – Smell – Paralanguage – Touching – Classifications

NONVERBAL COMMUNICATION
Let’s further examine probably the most important way we communicate. It’s not writing, it’s not speaking, but it’s nonverbal communication. Some believe that as much as 85 percent of our communicating is done nonverbally. What is nonverbal communication? The best way to describe it is to list the classifications of nonverbal communication.

NONVERBAL COMMUNICATION CLASSIFICATIONS

Body Motion — Using your body to communicate. Examples would be shrugging your shoulders, crossing your arms, kicking the dirt, and pounding your fist on a desk. This is typically what we think of when we talk about nonverbal communication.

Proxemic — The use of space. Whether someone stands close to you or not and whether you want him/her to stand close to you or not sends a message. We value our personal space—and if someone we don’t want near us stands near us—it sends a message of intimidation.

Olfaction — Smell. If someone uses too much perfume or cologne, it sends a “notice me” message. If someone’s odor is unpleasant, it implies that his or her physical hygiene is not good.

Paralanguage — This includes sounds, but not words—for example, yawning, laughing, and crying. Also, it includes voice inflection. You can give the same words different meanings by bringing your voice up or down in pitch, softer or louder, etc.

Touching — When someone touches us it sends a message—either we like it or not, we feel comfortable with it or not, etc.

Artifacts — These are physical factors like the clothing we wear, the color of our hair, how tall we are, etc.

One of the most important times that a person should be aware of nonverbal communication is in a job interview. As much as we might think, “I’m not removing my nose ring for the interview, employers should accept me for who I am.” Dream on!!!

There are acceptable nonverbal workplace practices related to such things as how you dress, how you sit in a chair, how you wear your hair, the words you use, your attitude, etc. We shouldn’t kid ourselves into thinking that workplaces accept every kind of nonverbal message. For example, many businesses have guidelines about visible tattoos. I am aware of a bank that will not allow any employee who has an exposed tattoo to deal directly with customers. You might think, “Oh, come on,” but companies are allowed to set up nonverbal guidelines that are appropriate for the workplace.

WRITING & GRAMMER RULE ARTICLES
Comma, Semicolons, Colons
Quotation Marks
Abbreviations & Titles
Using “I” or “Me” and the Use of “Self” Pronouns
Double Adjectives
Transcribing Numbers
Separate and Joint Ownership
“Who” Versus “Whom”
How to use commas
Persuasive Writing

Persuasive Communication Strategy
Communicating Bad News
Communicating Bad News / TIps and Tricks
Communicating with People with Disabilities
Cross Cultural Communications
Types of Communication and Characteristics
Nonverbal Communications

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing

Types of Communication and Characteristics / Spoken / Written / Nonverbal / Aural

TYPES OF COMMUNICATION

Listed below are the four types of communication and their characteristics:

Spoken communication — using the spoken word to communicate

It’s fast
It’s temporary (unless recorded)
It uses inflection (people can tell how you feel by the tone of your voice!)

Written communication — communicating in written form

It’s time consuming
It’s permanent (that’s why contracts are put in writing)
It loses the advantages of inflection (although you can use punctuation marks—they just aren’t as effective in relaying tone as voice inflection)

Nonverbal communication — communicating through methods such as body motion, physical appearance, etc. (we will discuss nonverbal communication in more detail in just a minute)

Most important way in which we communicate
Oftentimes done unconsciously
Has geographic and cultural overtones (in some countries, it’s appropriate to shake hands when meeting someone for the first time, in other countries you simply bow, etc.)

Aural communication — listening

The ability to listen, not just hear. Hearing is purely physiological. Listening is the ability to interpret what you hear

It is important not just to emphasize what is communicated, but the form that the communication takes.

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing

Pop-ups, Interstitials, Superstitials, and Video Ads

All of these type ads are usually alot more dynamic then banner and display ads. These ads can use motion, sound, and sights. Generally, people consider these types of advertising annoying and try to avoid them when possible.

Pop-ups are advertisements that load in a seperate window while the page a user selected is being displayed. Some pop-ups have timers on them that allow them to “pop-up” after the page has been shown for a certain amount of time. While pop-ups are very attention getting, they are also very annoying. Researchers have found that the annoyance level towards pop-ups is 8 times greater than the annoyance level towards television advertisements. If a website has a considerable number of pop-ups, users tend to look elsewere for information. Alot of people are installing pop-up blockers that block most of the pop-ups from being displayed. This is just another negative aspect of this type of advertising. I would consider looking into other forms of advertising before resorting to the use of pop-ups.

Interstitials are advertisements that appear between two the content of two web pages. This type of advertisement isn’t as annoying as pop-ups because the ads tend to run in between the loading of the two pages. A good aspect of interstitials, for the advertiser, is that the ads can’t be stopped as easily as pop-ups can be. With pop-ups, you can just hit the exit button, but if you want to see the content after an interstitial, you have to wait for the entire ad to play.

Superstitials are animated ads that play on top of the content of a web page. Sometimes yahoo has these on their home page. On Yahoo, these ads usually are set to go away pretty quickly, but on other sites they can remain for quite some time.

Online video ads being used more and more frequently. Google has been trying with some success to launch a video ad program as part of there adsense and adwords programs. Alot of the online news and video websites have short video commercials that are played at some point in the video content. This type of advertising is relativly new and can be expected to improve in the future.

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing

Display or Banner Internet Advertisements / Ads – Click Through Rates and More

The most popular format for Internet advertising is display or banner ads. These ads can be a variety of shapes and sizes. Before you create an advertisement be sure to check the specifications that the website or advertising service has for this type of advertisements. Banner advertisements can be static or interactive. Most people reading this have probably seen the banner ads on the social networking website, myspace, that have interactivity. They encourage increased click through rates by having an interactive game in the advertisement.

Generally, click through rates for this advertising format are very low (usually less than .03 percent). This means that most of the banner advertisements that a consumer is exposed to on a website get ignored and don’t get clicked. Even though most banner ads aren’t clicked by a consumer, there is still the benefit of enhancing brand awareness.

There are a variety of ways of getting you ad to get more attention and break through the clutter. Make sure you ads are in higher spots on the web page and that most of the ad shows above the bottom of the browser window. Try viewing the website in 800 x 600 resolution and find spots on the site that are good for advertising and above the bottom of the browser.

Make sure that your ads are well designed and that any photos in the advertisement aren’t pixelated. Nothing scare potential customers away more then having shoddy looking ads. Keep them clean and professional. Don’t try to cram to much into the ad. This is especially important with web advertisements because the image can never be as sharp as it is in print. Think of an advertising message and try to convey that with as little information as possible.

Research that has been done on click through rates reveals that brands that are familiar to a target market have a higher click through rate than other less familiar brands. The research has also shown that CTR (click through rates) for familiar brands decrease as the number of exposures (a.k.a., ad impressions) increases. The opposite is true about less known brands. Understanding this can help marketers plan the exposure rates for each advertisement campaign. This does not imply that well know brands don’t benefit from banner advertising. Even though consumers might not click on the ads, it can create top of mind awareness of the brand.

Make sure if you are picking your own websites to advertise on that you pick websites that aren’t overly cluttered with advertisements. Choose a website that has relatively few advertisements. Even if they are more expensive, they are still better. Some website have some many advertisements that a consumer starts to ignore all the advertisements.

Change the size and shapes of you advertisements. Don’t use the same format for all your advertisements. Research has shown that large ads are considerably more effective than the traditional full banner (468px by 60px) ad size. Try some of these other sizes that have been created as standardized sizes by the Internet Advertising Bureau: Skyscraper (120×600), Wide Skyscraper (160×600), Rectangle (180×150), Medium Rectangle (300×250), Large Rectangle (336×280), Vertical Rectangle (240×400), and the Square Pop-Up (250×250).

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing