Tag Archive: engines

File Names and Search Engines

File naming is easy to do

This is something easy to do and Google highly recommends you to do it. It is always important that what Google likes you should do if possible.

File names are the names of your website pages. For example: A page about dog food you probably will name it something like dogfood.html

Use Punctuation Marks in File Names

Google suggests you use punctuation marks in your file names. Instead of dogfood.html put it dog-food.html

You should use the – symbol to separate words, not the _ symbol.

This is great way for visitors to understand faster and easier what the page is about. Makes sense.

Little things make a difference

Google always tried to give their users (the people who search the search engine) the best results and experience. These little things make a difference, and for search engine optimization purposes you will get (even though small) credit. It is a good thing to do.

Do not however go and rename all your website pages. That will results in lots of 404 page not found error pages. Just for next time when you create pages, start using the punctuation symbol to separate words.

Let me give you few more examples. Wrong way to name a page is catfood.html or cheapcatfoods.html

File names that make sense and are good for seo

Good way to name a page instead is cat-food.html or cheap-cat-foods.html Easy and simple tip. File names also make more sense.

Something to think about now. Blogger blog platform is created and owned by Google. By default the blogs you created are search engine optimized. Notice the file names of the post pages. They are all created with the punctuation symbol. Google implemented this in the blogger blogs by default.

Here are some more tips on this subject.

1) Do not create a ton of different folders or directories on your website. For example create a folder named articles and put all articles inside it.

2) Avoid creating sub domains with identical or very similar content as your domain name.

3) Make meta tags unique for each webpage. If your site is big, you obviously cannot make each page with a unique meta tag. In that case at least make the most important pages with very descriptive meta tags that clearly describe what the page is about.

4) Avoid also creating pages like this: www.domainname.com/Support

(You do that by creating a new folder called Support, then putting an index.html page inside the folder) That can result in some errors too with redirection and so on.

So it is best to create html pages, like this: www.domainname.com/Support.html

These things that deal with how to structure your website and so on are all known as onpage optimization strategies/methods or techniques.

They are not so important as the offpage optimization strategies, which deal with getting links. But they still count and obviously simple things like these you should start implementing them.

Optimizing Alt Tags for Search Engines

As mentioned in a previous section, a website that only has photos and graphics won’t do you much good if you want to show up high in search engine search results, but that doesn’t mean you shouldn’t have any. If used correctly, photos not only add to the quality of your content but they can also help you achieve higher search result placement. This can be accomplished through the use of a html tag known as the alt (short for alternative) tag. The alt tag is a tag that contains a text description of photos or graphics. When you add this little text description to your photo, it can be seen by holding your mouse over the photo until the description “pops up” over the photo.
Most search engines that really matter use text within alt tags to determine what placement in search results a web page will get for a particular query. Therefore, it is important that you add the alt tag to every photo and/or graphic on each web page you are doing search engine optimization on. Some exceptions can be made for graphics such as those used as backgrounds or for those used as part of a complex header image, but as a general rule make sure your images have alt tags.

Be sure to make your targeted keyword phrase part of the text within your alt tag. For example if you have a web page on marketing communications plans and you have a graphic that has a pie chart showing an example of a budget pie chart, include your targeted keyword phrase as part of the pie charts description. Assuming that your chosen keyword phrase is “search engine optimization plan,” your alt tag would look something like this:

alt=”Budget Pie Chart Example for a
search engine optimization Plan”

Don’t just label it “Pie Chart Example,” because it won’t help get you a higher search result placement. If you are using the graphic or photo as a link, use the alt tag to describe the web page that it is linking to. For example, if you have a photo that is linked to web page containing a sample search engine optimization plan, this would be your alt tag:

alt=”Link to a Sample of a search engine optimization Plan”

Even though most search engines don’t place much importance of the content within alt tags, when you are competing for highest search result placement you can possibly get, it is important to utilize every possible technique. If nothing else, the alt tags will provide a description of your photos on the occasion that your images won’t load or if one of your web page visitors has a visual disability.