Tag Archive: mistakes

Top 5 Online Ad Mistakes

# 1
Refuse to Pull Failing Campaigns: Some people get so stubborn and convince themselves that a campaign should be successful even when it proves not to be. Instead of shutting down campaigns that are not profitable, they forge ahead only to lose more money. Don’t let this be you. If you have given a campaign ample time and it is not making you money, don’t be afraid to pull it.

# 2

Don’t Track Your Advertising Efforts: Not tracking your advertising efforts can really be a hindrance to your online success. If you fail to track where you are advertising or what pay-per-click words you are using, you won’t know what is working and what is not. Therefore, it is very important that you don’t get lazy on this step. Be sure to track all of your ads.

 # 3

Don’t Test Your Landing Pages: Not taking the time to test your landing pages can also be a big mistake. Periodically create a new landing page and see if it makes you more sales. Keep the former ones and if you find that your newest efforts are performing more poorly then the former ones, pull them and replace them with the ones that were doing well.

# 4

Don’t Test Your Ads: Not testing your ads can cost you money. Google offers a really easy way to track your advertise your ads. They allow you to create 3 ads which they will take turns showing. You will be able to see which ones are converting the most visitors. Eventually, you will want to get rid of the poor performing ads and improve on the best ones. If you don’t test your ads, you may be leaving money in the pockets of online visitors.

# 5

Refuse to Do The Ground Work: Before you start advertising your business online, it is vitally important that you do the basics. This includes determining if people are interested in your niche and specific product, what you competition looks like, your marketing budget, expertise and what the barriers to entry are. If you can figure out these things before you begin advertising, you will find yourself in a much better place and will be able to navigate the online marketing waters much easier.

Top 10 Title Tag SEO Mistakes

Here are the top 10 mistakes people make when writing the title tags but first I have attached a screenshot to show you what exactly a title tag is and where it shows up….
Mistake #1: Using the Company Name in the title tag – I honestly don’t understand the relevance. If some one is searching for your company on the internet then they will enter your company name in the search engine. This will lead them to your company website whether you use it in your title tag or not (assuming that you mention your company name on your company website – I don’t see why anyone wouldn’t mention the company name on a company website).
So using company name in your title tag is a waste of real estate.
Mistake #2: Not using Keywords in the title tag – Use the keywords that you have assigned for that page. If your keyword is ‘baby bath toys’, make sure you use that exact phrase in your title tag.

Mistake #3: Placing the most important keywords in the end of the title tag – Don’t do this…Use up to three keywords in a title tag and place them in the order of importance. Place the most important keyword at the beginning of the title tag.

Mistake #4: Stuffing with too many keywords – Use only a maximum of 80 characters in your title tag – Don’t stuff it with too many words.

Mistake #5: Not using one – This is probably the worst mistake. Don’t ever leave your title tag blank. This is one of the most important pieces of information you are giving to the search engines. All the search engine algorithms use this tag to determine the rankings.

Mistake #6: Not related to content – Don’t try to fool the search engines. Search engines compare the title tag with the content on your page. If they are not related your rankings will be affected. Also by using an irrelevant title tag you are annoying the visitors to your site. They come into your site hoping to find information related to your title tag and they find information totally unrelated to what they come in for – Not a good experience.

Mistake #7: Not enticing to eye – Use upper case and lower case letters appropriately. A very bad example of not using the proper case letters would be – example ‘Xyz cOmPutErs’. First impressions do count.

Mistake #8: Having same title tag on every page – Every page on your site is unique and you have to treat it as such. Every page should have its own keywords and hence every page should have its own unique title tag.

Mistake #9: Using the same title for a post and a page – For your blog keep the title of a post and the title of the page different. The blog title cannot always make a good page title.

Mistake #10: Not devoting time to writing a proper title tag – Titles give the first impressions about your site. You can have the best site but if you don’t have a good and captivating title then people will not click on it…