Tag Archive: search

File Names and Search Engines

File naming is easy to do

This is something easy to do and Google highly recommends you to do it. It is always important that what Google likes you should do if possible.

File names are the names of your website pages. For example: A page about dog food you probably will name it something like dogfood.html

Use Punctuation Marks in File Names

Google suggests you use punctuation marks in your file names. Instead of dogfood.html put it dog-food.html

You should use the – symbol to separate words, not the _ symbol.

This is great way for visitors to understand faster and easier what the page is about. Makes sense.

Little things make a difference

Google always tried to give their users (the people who search the search engine) the best results and experience. These little things make a difference, and for search engine optimization purposes you will get (even though small) credit. It is a good thing to do.

Do not however go and rename all your website pages. That will results in lots of 404 page not found error pages. Just for next time when you create pages, start using the punctuation symbol to separate words.

Let me give you few more examples. Wrong way to name a page is catfood.html or cheapcatfoods.html

File names that make sense and are good for seo

Good way to name a page instead is cat-food.html or cheap-cat-foods.html Easy and simple tip. File names also make more sense.

Something to think about now. Blogger blog platform is created and owned by Google. By default the blogs you created are search engine optimized. Notice the file names of the post pages. They are all created with the punctuation symbol. Google implemented this in the blogger blogs by default.

Here are some more tips on this subject.

1) Do not create a ton of different folders or directories on your website. For example create a folder named articles and put all articles inside it.

2) Avoid creating sub domains with identical or very similar content as your domain name.

3) Make meta tags unique for each webpage. If your site is big, you obviously cannot make each page with a unique meta tag. In that case at least make the most important pages with very descriptive meta tags that clearly describe what the page is about.

4) Avoid also creating pages like this: www.domainname.com/Support

(You do that by creating a new folder called Support, then putting an index.html page inside the folder) That can result in some errors too with redirection and so on.

So it is best to create html pages, like this: www.domainname.com/Support.html

These things that deal with how to structure your website and so on are all known as onpage optimization strategies/methods or techniques.

They are not so important as the offpage optimization strategies, which deal with getting links. But they still count and obviously simple things like these you should start implementing them.

Optimizing Alt Tags for Search Engines

As mentioned in a previous section, a website that only has photos and graphics won’t do you much good if you want to show up high in search engine search results, but that doesn’t mean you shouldn’t have any. If used correctly, photos not only add to the quality of your content but they can also help you achieve higher search result placement. This can be accomplished through the use of a html tag known as the alt (short for alternative) tag. The alt tag is a tag that contains a text description of photos or graphics. When you add this little text description to your photo, it can be seen by holding your mouse over the photo until the description “pops up” over the photo.
Most search engines that really matter use text within alt tags to determine what placement in search results a web page will get for a particular query. Therefore, it is important that you add the alt tag to every photo and/or graphic on each web page you are doing search engine optimization on. Some exceptions can be made for graphics such as those used as backgrounds or for those used as part of a complex header image, but as a general rule make sure your images have alt tags.

Be sure to make your targeted keyword phrase part of the text within your alt tag. For example if you have a web page on marketing communications plans and you have a graphic that has a pie chart showing an example of a budget pie chart, include your targeted keyword phrase as part of the pie charts description. Assuming that your chosen keyword phrase is “search engine optimization plan,” your alt tag would look something like this:

alt=”Budget Pie Chart Example for a
search engine optimization Plan”

Don’t just label it “Pie Chart Example,” because it won’t help get you a higher search result placement. If you are using the graphic or photo as a link, use the alt tag to describe the web page that it is linking to. For example, if you have a photo that is linked to web page containing a sample search engine optimization plan, this would be your alt tag:

alt=”Link to a Sample of a search engine optimization Plan”

Even though most search engines don’t place much importance of the content within alt tags, when you are competing for highest search result placement you can possibly get, it is important to utilize every possible technique. If nothing else, the alt tags will provide a description of your photos on the occasion that your images won’t load or if one of your web page visitors has a visual disability.

Search Engine Placement Tricks

If enough of your pages include the use of techniques that are considered unethical/spammer techniques, your page content or even your whole website may get banned from placement in search results. You may be thinking that you’ve discovered some new way to trick the search engines, but I urge you to think again. You will be discovered sooner or later. It is extremely difficult to trick search engines, so spend your time learning accepted search engine optimization techniques instead of wasting your time attempting to deceive the search engines.

When I first started trying to get good placement in search results, I used some “spam” techniques on a website a website project I was working on. It was a fairly large website with over 1,000 pages and obviously took a considerable amount of time to create. I didn’t really know anything about search engine optimization at the time, so I wasn’t purposely trying to do something wrong. I was just trying to get my website to show in search results, but I ended up using search engine optimization techniques that got the website banned from most of the major search engines. Although this was a big disappointment, I learned a valuable lesson from this experience; NEVER, EVER, EVER TRY TO SPAM SEARCH ENGINES.
Take the time and learn how to write good content that has an adequate number of keyword phrases scattered throughout it. If you aren’t a very good writer, then have a friend or a web content specialist write the content for you.

Passive Approach to Search Engine Optimization

Passive Approach of Search Engine Optimization

Search Engine Optimization 3You have two approaches: the passive search engine optimization approach and the progressive search engine optimization approach. If you chose the first one you simply design the pages that you think need to be within this section, upload them to your server, and sit back and hope for the best. The results of this search engine optimization approach are varied, but usually not very successful. If you happened to use the right search engine optimization techniques or at least most of them, you are in luck, but if you didn’t the amount of search traffic you get will be quite limited, and definitely not as much as you could have if you had a good understanding basic search engine optimization techniques. When most people design and setup websites they rely on this approach and then wonder why their website isn’t getting a lot of search engine traffic.

Purpose of Search Engine Optimization
Passive Approach to Search Engine Optimization
High Search Engine Ranking Optimization
Natural Search Engine Optimization
Search Engine Optimization Rules
File / Domain names and Search Engine Optimization
Static vs. Dynamic Web Hosting and Search Engine Optimization
How to choose keywords for Search Engine Optimization
meta tags and Search Engine Optimization
Search Engine Optimization and Heading Tag Importance
Text Content and Search Engine Optimization
Length of content and Search Engine Optimization
Spamming Search Engines and Search Engine Optimization
Photos, Alt Tags and Search Engine Optimization

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Purpose of Search Engine Optimization

SEO

Purpose of Search Engine Optimization Article

Search Engine Optimization 1The purpose of this article is to provide an easy to understand resource for those who are trying to get their website to place high in search engine results. The process of making this happen is known as search engine optimization or SEO. In simple terms, search engine optimization (SEO) can be defined as the sum of techniques that are used to make search engines index the content of your website and to associate specific search keywords and phrases with that content.

>Example of How Search Engine Optimization Is Used

Search Engine Optimization 2Perhaps an example search engine optimization (SEO) will help you have a better understanding of this concept. Let’s say that you have a search engine optimization company (Michigan SEO Experts) and that one of your services is developing a search engine optimization plan. One of the tools you utilize to obtain new customers is a website that describes your search engine optimization services. You decide to add a section on your website about the importance of having an effective search engine optimization plan and you would like as many visitors as possible to find your information when they are searching for information relating to search engine optimization services.

Purpose of Search Engine Optimization
Passive Approach to Search Engine Optimization
High Search Engine Ranking Optimization
Natural Search Engine Optimization
Search Engine Optimization Rules
File / Domain names and Search Engine Optimization
Static vs. Dynamic Web Hosting and Search Engine Optimization
How to choose keywords for Search Engine Optimization
meta tags and Search Engine Optimization
Search Engine Optimization and Heading Tag Importance
Text Content and Search Engine Optimization
Length of content and Search Engine Optimization
Spamming Search Engines and Search Engine Optimization
Photos, Alt Tags and Search Engine Optimization