Tag Archive: types

Types of Communication and Characteristics / Spoken / Written / Nonverbal / Aural

TYPES OF COMMUNICATION

Listed below are the four types of communication and their characteristics:

Spoken communication — using the spoken word to communicate

It’s fast
It’s temporary (unless recorded)
It uses inflection (people can tell how you feel by the tone of your voice!)

Written communication — communicating in written form

It’s time consuming
It’s permanent (that’s why contracts are put in writing)
It loses the advantages of inflection (although you can use punctuation marks—they just aren’t as effective in relaying tone as voice inflection)

Nonverbal communication — communicating through methods such as body motion, physical appearance, etc. (we will discuss nonverbal communication in more detail in just a minute)

Most important way in which we communicate
Oftentimes done unconsciously
Has geographic and cultural overtones (in some countries, it’s appropriate to shake hands when meeting someone for the first time, in other countries you simply bow, etc.)

Aural communication — listening

The ability to listen, not just hear. Hearing is purely physiological. Listening is the ability to interpret what you hear

It is important not just to emphasize what is communicated, but the form that the communication takes.

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Types of Appeals / Ethical / Emotional / Logical

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So how do you get it across to me that I need to buy your product or hire your service? You make an appeal. This is what most advertising and marketing is based upon. Below are the three types of appeals that are normally used.

THREE TYPES OF APPEALS

Ethical Appeal
-an appeal made to someone’s or something’s image. This is the type of appeal used frequently in political advertisements. For example, politicians have been known to criticize their opponents to attempt to elevate themselves. Also, ethical appeals are effective when a customer writes a company and says, “I’ve always thought of your firm as being professional and customer oriented, but….”

Emotional Appeal
-an appeal made to an emotion. This is used in many types of advertising and marketing. Companies try to make you fearful of not having insurance or make you want to look good driving that convertible.

Logical Appeal
-an appeal made to a person’s ability to reason. This is the most effective type of appeal—but the least used. Why? Because it requires significant time to develop and can’t easily be put into a 30-second commercial. The process would be to give me logical steps, “If this is so, then you must conclude this, etc.”

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
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